Online Reputation for your Business: How to Protect It
The company’s reputation is considered as its most valuable asset. If tarnished, you can lose clients and sales. This write-up shows how bad reviews are not always what they seem they are and the things that you can do about it. We stand or fall on the status of our reputation, in life and in business. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a damaging review against a business can be published to the entire world in a matter of minutes, never has this been more true than in this modern technological world of internet review sites and mobile digital technology.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. Some business have proven that once you have published something into cyberspace, it is very difficult to remove it completely and this is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. Owning up and showing that you are committed to getting it right is what people respects. Your business motives and ethics, will build more confidence because of this.
Often, we take these bad comments as an attack on us personally. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.